• Job Target: Unspecified
• Employment Status: Unspecified
• Experience Level: Not Specified
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• Industry: Accounting/Finance Resumes

• Salary: 60000 to 130000, looking fo...
• Degree: Not Specified
• Security Clearance: None
• Travel: Not Specified
• Relocate:: No

Objective

Sales professional with proven track record in Sales, Sales Management, Marketing, and Product Management within the Medical Device industry. Extensive background in managing dealers and distributors, as well as direct sales reps. Product specialty in Surgical, Trauma, Cardiovascular, Urological, Orthopedic, Electrosurgical, and Oncology equipment and accessories. MBA Degree in Business Administration. Record of awards in sales performance and product design. Additional background as Licensed and Registered X-Ray Technologist (R.T.) with focus in Surgical, Spinal, Orthopedic, Trauma, Vascular, and Urological procedures. Experience as adjunct professor teaching many Business and Management courses. PROFESSIONAL EXPERIENCE Mallinckrodt / COVIDIEN , St Louis, MO 2006 - 2009 Account Manager Sold Liebel-Flarsheim Urology products in the N.E. and Mid-Atlantic States territories. Attended trade shows and conventions and assisted sales reps in neighboring territories. Key contacts were O.R. managers, physicians, radiology department administrators, and technology oriented professionals. ï Achieved 2008 sales quota of $2.1 million of surgical equipment despite bad economy by utilizing superior product knowledge and sales closing skills. ï Selected to present product sales training techniques to colleagues at sales meetings reflecting reputation as a ìmasterî of Urological and Radiographic knowledge and sales techniques. ORTHOPEDIC SYSTEMS, INC., Union City, CA 2002 - 2006 Territory Sales Manager Sold Orthopedic and Spinal, Trauma, and Urology products to operating rooms, ambulatory surgery centers, long term care facilities, and physician offices in the N.E. Managed and conducted in-service training of complex orthopedic and spinal products, including the Jackson Spinal and the Orthopedic Trauma table. ï Revitalized a non productive territory into one that exceeded sales quotas by educating customers to product benefits. ï Achieved sales of 111% to plan in 2005 by utilizing superior sales skills. ORTHOPEDIC SYSTEMS, INC., Union City, CA 1999 - 2002 Vice-President / Marketing Manager Specialized in New Business development of O.E.M. and vendor accounts. Managed the sales and Marketing of Surgical, Orthopedic, Spinal, Neurological, Musculoskeletal, and pain management products totaling $100+ million a year. Controlled inventory costs by using just-in-time inventory procedures. Extensive experience in new product launches and participation in strategic planning meetings. ï Effectively marketed products worldwide through O.E.M.ís and a sales distribution network. ï Ran plant to meet stringent FDA ìQuality Systemsî standards (formerly G.M.P.) ï Increased sales by creating Brand and product marketing strategies for Orthopedic and Spinal equipment. ï Consolidated costs by managing the relocation of the East-Coast facility and manufacturing to California. U.S. IMAGING TABLES, INC., Commack, NY 1994 - 1999 President Directed the P & L (24% after tax) of the operation and led staff of 18 employees including Sales & Marketing and a worldwide network of O.E.M., Dealer, and Direct sales reps. Product line included Surgical, Urology, Trauma, Spinal, and pain management equipment. ï Created a highly effective national Sales force by successfully managing, hiring, training, motivating, coaching and developing staff. ï Managed the National Sales force to exceed sales expectations of Surgical Equipment. Located and negotiated exclusive distribution rights to an Asian Surgical table product through extensive research. RON DENEZZO, M.B.A. PAGE TWO U.S. IMAGING TABLES, INC. (continued) ï Created intellectual property value for company by designing and launching 56 different models of medical products over a five year period. ï Accelerated sales growth by creating and implementing Brand and product marketing strategies. BIODEX MEDICAL SYSTEMS, Shirley, NY 1988 - 1994 National Sales / Product Manager - Radiology products Created and implemented sales and marketing plans for medical equipment to Level-One Trauma Centers, hospitals, surgery centers, and physician offices. Managed sales through O.E.M.ís, distributors, and direct reps. ï Developed and managed a network of 40 exclusive dealers, manufacturerís reps, and direct sales reps to exceed sales expectations of Urology, Surgical, and pain management equipment. ï Achieved and exceeded sales goals by motivating and training dealers on the sale, product-training, and maintenance of products. ï Received award from Professional associations recognizing design of the Biodex Radiographic Trauma Stretcher.. LIEBEL-FLARSHEIM COMPANY, Cincinnati, OH 1983 - 1988 Eastern Regional Sales Manager Sold Urological, Surgical, Cardiovascular equipment and Angiographic Injectors to hospitals, physicians, and ambulatory surgery centers. Delivered technical presentations on function and theory of Radiographic Grids and other devices to students at X-Ray schools. ï Received the ìEagle awardî (Presidents Award) and two ìCircle of excellenceî Awards for superior sales performance of Surgical / Urological products, and Angiographic injectors ï Improved sales techniques by implementing training sessions for dealer sales personnel. ï Increased customer satisfaction by selling and in-servicing the Sybron ìUro Bovieî Electro-surgical device. XEROX CORPORATION, Woodbury, NY 1978 -1983 Technical Representative (Sales/Marketing Liaison) GOOD SAMARITAN HOSPITAL, West Islip, NY 1974 - 1978 Radiologic Technologist BRIARCLIFFE COLLEGE, Bethpage, NY 2004 - 2008 Adjunct Professor of Business and Marketing Taught courses including Principals of Business, Sales Management, Marketing, Marketing research, Principals of Advertising, Human Resources Management, and Business Communications. ï Ranked among the highest level of Instructors on student assessment surveys. EDUCATION MBA - University of Bridgeport, Bridgeport, CT Radiologic technology Program - Catholic Medical Center, Jamaica, NY PROFESSIONAL DEVELOPMENT Xerox International Center for Training & Management Development - Management courses Dale Carnegie Institute, Woodbury, NY - Courses in sales skills AWARDS Eagle awardî (Presidents Award) for exceeding 125% of quota and being #1 sales performer - Liebel-Flarsheim Two ìCircle of excellenceî awards for superior Sales of Surgical and Urological products - Liebel-Flarsheim Radiology Today Magazineís Award for ìMost Innovative Product Designî for designing the Biodex ìRadiographic Trauma Stretcherî INTERESTS Certified Hypnotherapist

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