• Develop, manage, and write copy for newsletters, web (SEO), direct response acquisition and retention campaigns, sales collateral, business presentations, and customer operations communications.
• Write talking points, correspondence templates, and telesales scripts for across-the-board brand consistency.
• Perform competitive research, provide SEO content, and collaborate on design and usability of website.
• Proofread and edit using style guides, and developed style sheets for ongoing projects.

• Wrote online content, technical fulfillment and packaging materials, sales brochures, VP-level critical communications, routine business correspondence, newsletters, customer surveys, and DM content.
• Managed workflow for DM campaigns for several brands of professional tax products, under a $4M budget.
• Evaluated response data, presented learnings, developed market positioning, organized lists and text matrixes.

• Drove consistent season-to-season revenue growth, and was promoted to Brand Manager of the flagship brand.
• Provided creative direction and content for over 30 educational video catalogs to the higher education market.
• Wrote content for emails, e-newsletters, website, and integrated online/direct mail programs.

Journalism with Advertising sequence.