Created and sought out branding, marketing and sponsorship opportunities for exhibitors and non-exhibitors looking to gain exposure to our audience. This included: advertising in print in our magazine and show directories and on our web site as well as on show site signage and display models during the event. Orchestrated email campaigns and sold interactive opportunities. Analyzed and marketed our circulation lists consisting of exhibitors as well as attendees. Supervised and trained junior sales persons and interns. Wrote copy, created sell and FAQ sheets, and oversaw execution of direct mail programs. Maintained records of all sales within the division and verified with accounting all revenues on a weekly basis.

ï Sold over $464,000 worth of print and interactive advertising as well as sponsorships over the course of one year.

Designed, implemented, and facilitated annual marketing plan for the Off Price Home & Gift Shows and coordinated and executed the business plan to grow our existing business and attract new exhibitors. Supported the CEO in establishing a relationship with the largest furniture and home dÈcor market in the country. Made recommendations on pricing, exhibition space, decorators, registration, and housing providers and helped develop new revenue streams. Managed the advertising budget and all public relations while working collaboratively with our advertising agency. Responsible for the print and web advertising schedules as well as print bids on all sales collateral. Oversaw the maintenance and development of websites, direct mail programs, and mailing lists. Developed, identified, negotiated and managed strategic relationships with business partners and exhibitors. Cultivated relationships with key exhibitors through visits, telephone and e-mail contact and through the advisory board. Generated customer leads, researched industry trends, and prospected at other trade shows. Solved on-site exhibitor issues at our events and determined and coordinated exhibitor seniority.

ï Opened first show with 17,200 square feet and grew second show in six months to 25,700 square feet with over 1600 buyers in attendance. Achieved over $500,000 in gross sales by second show and sold 60% of all the temporary exhibit space.
ï Brought in major brand name manufacturers to exhibit at show (Blyth Candle and Salton) and recruited similar quality exhibitors.
ï Established show calendar with multiple venues and educated the home furnishing and gift markets about Off Price as a viable distribution channel.
ï Built database of qualified exhibitors and potential exhibitors as well as a 2000+ attendee database.

Sold advertising opportunities in OEM Off-Highway magazine, a B2B magazine that was aimed at engineers and other decision makers directly involved in the specification of components and design of off-highway equipment. Published 8 times a year, I was responsible for print marketing initiatives and sales as well as the ancillary sales of on-line services and circulation lists. 60% percent of selling was done by phone while 40% was done in person to OEM suppliers,

ï Achieved 500K+ worth of advertising revenue in one year in OEM Off-Highway magazine.

Published four times a year, the Off Price Apparel magazine offers readers the latest news as well as in-depth feature articles on timely and important issues in the off-price apparel industry. Once a year, the magazine publishes the Resource Guide, a thorough listing everyone within the off price industry. Sold advertising opportunities in our show directory and publication, and expanded our circulation and grew specific markets by effectively marketing our print and Internet products with media kits, broadcast faxes and push emails, FAQ sheets, and direct marketing pieces.
ï Instituted first computer database (CRM) using ACT! This brought greater sales efficiency and accurate record keeping to the company.

Metroparent Magazine is the leading monthly parenting publication for Southern Wisconsin. Clients include major health care institutions, educational/entertainment facilities, day care providers, camps, schools, and any business geared towards families.
Responsibilities included new account development, relationship building, territory and circulation expansion, and distribution within the territory. Majority of selling (70%) was done by visiting clients and prospects in person. Designed and executed numerous sales presentations and promotions, including mailings, market research and assisted clients with the development of their advertisements.

Hotel Administration

American History & Literature