• Consolidated multiple SFAs to one system for entire sales force on multiple occasions.
• Worked interdepartmentally with Sales, Marketing, and IT to provide solutions to both sales force and senior management team
• Trained representatives on how to use SFA tool in both class and field settings
• Consolidated literature fulfillment vendor from 3 to 1
• Created a more effective SFA tool by ongoing enhancements to meet sales force needs more effectively. Drew from field experience for guidance and insight
• Created an SFA for the aesthetic sales force
• Successfully transitioned OTC products from Stiefel warehouses to vendor for a more effective distribution channel.
• Worked with upper management on new reporting tools and functions to help them view business at many different levels
• Reengineered sales force new hire onboarding to help make it a seamless process and a positive experience.

• Chosen to lead the launch of a new aesthetic product Elette, which included strategy, tactics, and delivery to sales force. Successful launch on June 1, 2009.
• Carefully analyzed marketplace to best position product for maximum penetration and success.
• Spearheaded design of Elette packaging and sales materials, which went trough PRC, Promotional Review Committee.
• Performed this function in addition to SFA Management role.

• Ranked 7 out of 40 in Rookie Year
• Ended 2007 sales year 5 out of 40
• Was awarded district Rookie of the Year
• Changed market share of lead product from 24.5% to 58.4% by Dec 2006
• Promoted the clinical benefits of Stiefel’s dermatology portfolio, specifically Duac, Stiefel’s flagship product
• Called on an average of 12 offices and met with an average of 14 - 15 physicians daily
• Developed professional and personal relationships with physicians