Develop marketing and sales strategies, sales programming and lead execution. Led teams up to 25 in channel marketing, segment marketing, product marketing, creative services and account management.

• Developed marketing strategy and executed through advertising, lead-generation, online marketing, sales programming, new product introductions, trade shows and webinars.
• Led content creation of product and sales materials, advertising, corporate comm., web site and P.R.
• Generated incremental $1+ million annually and increased penetration above 40% of U.S. hospitals through strategic realignment of product and sales resources.