Developed consumer-insight driven approach to marketing and competitive strategies focusing on customer profitability. Also managed market analysis, direct marketing, marketing research, and media planning.

Developed a strategic business plan and built a marketing department including brand development, revenue forecasting, product development, channel development, media planning, public relations, database marketing, web development, and direct marketing. Developed a sports promotion program including sponsorships of LSU Athletics and the New Orleans Saints.

Led strategic research efforts, coordinated competitive intelligence activities, managed direct marketing lead tracking system, developed customer retention programs, implemented sales automation project, built outgoing telemarketing unit, and designed new products. Designed and introduced a Medical Savings Account health insurance product.

Led the advertising, public relations, and business development efforts. Managed an officer call program and developed a sales training program. Instituted a computer based media placement and auditing system that reduced media placement costs by 66%.

Developed comprehensive marketing research programs. Conducted annual strategic assessments and organized planning process. Evaluated information requirements of the marketing and sales functions. Developed a home use testing procedure to evaluate and monitor consumer taste preferences.

Master of Science in Marketing

Master of Applied Statistics

Bachelor of Science Quantitative Business Analysis

High School - Honor Graduate