Hearthstone Senior Services - The Woodlands, TX

Assisted living and Alzheimer's care provider with 1,500 employees, 3,700+ beds,
presence in 10 states, and ~$100M annual revenue.

Promoted five times in nine years to positions of increasing responsibility and influence.

COO/Executive Vice President of Sales & Operations * March 2008 - Present

Appointed to support CEO in restructuring organization and managing daily business
operations for 32 communities with 3,700+ beds in 10 states. Set strategic direction,
lead tactical planning, and conduct market research/feasibility studies. Manage daily
operations for sales, marketing, risk management, human resources, finance, and personnel
administration. Guide team of up to 11 direct reports.

* Increased NOI by 12%, reaching 49% operating profit margin and $15M annual expense
savings, by building high performance team, focusing efforts on new revenue streams with
13% increase in ancillary services, and instituting strong expense controls and
performance metrics.

* Doubled sales conversion rate web and increased web traffic 400% by creating
industry's first exclusive personal touch lead management system.

* Saved $1.5M+ in nine months, after two-year period of no company reserves, by driving
revenue growth and expense management.

Hearthstone Senior Services - The Woodlands, TX

Regional Director of Sales & Operations * March 2007 - March 2008

Promoted to drive occupancy growth, financial performance improvement, compliance, and
quality care/services by managing all sales and operations for six communities. Trained,
led, and managed performance of 13-member team. Managed regional P&L.

* Boosted regional operating margin to reach 48.5% by building and aligning team with
vision for region and driving regional census growth.

* Drove successful turnarounds, revitalizing reputations of multiple facilities, by
mentoring and motivating staff to improve service quality and operating standards.

* Achieved company's top census and profit results by developing, implementing, and
monitoring strategies and tactical plans that drove continuous performance improvements.

Hearthstone Senior Services - The Woodlands, TX

Regional Sales Manager * June 2005 - March 2007

Appointed to plan and direct all sales and marketing activities, while continuing to
lead marketing department. Managed marketing P&L, set goals, and monitored results to
ensure continuous improvements in profit margins, market position, and marketing
expenses. Led team of 11 employees dispersed throughout multiple locations across several
states.

* Transformed two of company's worst performers into top ranked communities by
developing turnaround and growth strategies that capitalized on market competitiveness,
revenue generating opportunities, and industry growth, while expanding capabilities of
sales force through training.

* Turned around Tucson community from company's second lowest occupancy rate to 97%
occupancy rate with highest number of move-ins company-wide in just nine months.

* Grew Tempe community's average daily census from 73% to 89%+ within eight months.

* Exceeded company average occupancy rate of 89% with 92% average occupancy region-wide.

Bachelor of Arts in Speech Communication
Southeastern Louisiana University * Dean's List