• Job Target: ACD/Copy Supervisor/Senior ...
• Employment Status: Active
• Experience Level: Senior Level
• Seeking: Full-Time
• Industry: Sales/Marketing Resumes

• Salary: 110-120,000
• Degree: Bachelor's Degree (BA/BS)
• Security Clearance: None
• Travel: Light
• Relocate:: No

Objective

RESUME

CHET SMITH
chet_smith13@hotmail.com • http://www.linkedin.com/in/chetjsmith
17 Ravine Drive • Woodcliff Lake, NJ 07677 • Home: 201-746-0318 • Cell: 917-324-6712

SENIOR HEALTHCARE & LIFE SCIENCES ADVERTISING ACD/COPY SUPERVISOR/SENIOR COPYWRITER
Extensive copywriting, editing, and management background at major and midsize corporations and advertising agencies. Directed professional teams for successful results in marketing & sales promotion programs, including product introductions, for several therapeutic categories most notably: oncology, HIV, rheumatoid arthritis, and vaccines. Articulate, assured, organized, knowledgeable manager/collaborator; persuasive writer and presenter.
Products & markets: Ethical pharmaceuticals: DTP/DTC • Managed markets/managed care • Consumer OTC/HBA • Biotech laboratory equipment • Medical device & diagnostics • IT products/services supporting life science R&D
Programs, projects, technical experience: Advertising and sales promotion in all traditional print and broadcast, direct mail, interactive/online • Product launches • Websites/portals, core visual aids, CME, monographs, sales training, case studies, seminars • Clinical trial kits • AMA style & referencing, DDMAC and FDA expertise

PROFESSIONAL EXPERIENCE • ACCOMPLISHMENTS
(Please see next page for details of indications and brands)

FREELANCE ACD/COPY SUPERVISOR/SENIOR COPYWRITER 2009 - Present
Projects/assignments for: Agency Rx, Area 23, Bristol-Myers Squibb, Cline Davis & Mann (Entrée Health),
Core-Create, DKI, DraftFCB (Mosaic Managed Markets), Euro RSCG Life (Catapult), inVentiv Health
(Ignite Health), MRM Worldwide, The Stoneworks

NATREL COMMUNICATIONS, Parsippany, NJ • Copy Supervisor 2008 - 2009
Supervised successful DTP/DTC oncology product launch program including interactive for
FIRMAGON® GnRH antagonist and programs for other category brands; new business presentations

LOGICAL DESIGN SOLUTIONS, Morristown, NJ • Copy Supervisor/Senior Consultant 2007 - 2008
Supervised interactive DTC/DTP copy for NASONEX® nasal allergy spray (supporting TV campaign);
ASMANEX® asthma maintenance treatment; PEGINTRON™ treatment for chronic hepatitis C

BRUCE LEEB ASSOCIATES, Fair Lawn, NJ • Senior Copywriter/Copy Supervisor 2005 - 2007
Print for ADACEL™ Tdap, DAPTACEL® DTAP, and MENACTRA® meningococcal vaccines

COPY SUPERVISOR/CONSULTANT 2003 - 2005
Freelance DTP/DTC copywriting for ethical pharmaceuticals, biotech, and medical projects for:
Euro RSCG, FCB Healthcare, Harrison and Star, Integrated Communications Corporation,
Leverte Associates, Regan Campbell Ward

IBM CORPORATION, Somers, NY • Marketing Manager, Integrated Marcom, Life Sciences 1995 - 2003
SPECTRONICS CORPORATION, Westbury, NY • Communications Manager
Left copywriting to acquire depth of experience in worldwide marketing and management positions
before retuning to senior copywriting and supervision. Managed staffs as large a 7 professionals

LEWIS & GACE ADVERTISING, Fort Lee, NJ • Copy Supervisor 1993 - 1995
Led ground-breaking national DTC and DTP print and DTC broadcast launch program for smoking
cessation products—NICODERM® nicotine transdermal system; NICORETTE® and NICORETTE® DS
nicotine chewing gum

CARRAFIELLO • DIEHL & ASSOCIATES, Irvington, NY • Senior Copywriter/Copy Supervisor 1985 - 1993
Directed strategic planning and implementation of professional and consumer campaigns for ethical pharmaceuticals, OTC and HBA packaged goods; new business presentations

AMERICAN CYANAMID COMPANY, Woodcliff Lake, NJ • Manager, Marketing Communications 1981 - 1985
E.I. DUPONT DE NEMOURS & COMPANY, Wilmington, DE • Advertising Manager/Copywriter 1979 - 1981
ICI AMERICAS, INC., Wilmington, DE • Advertising Supervisor/Copywriter 1977 - 1979

EDUCATION
RUTGERS COLLEGE, New Brunswick, NJ • BA Journalism (with honors); Biological Sciences minor
CERTIFIED MEDICAL LABORATORY TECHNICIAN

PRESCRIPTION PHARMACEUTICALS

Oncology: AVASTIN® anti-VEGF bevacizumab monoclonal antibody for metastatic cancers; ERBITUX® cetuximab for squamous cell carcinoma and colorectal cancer; AFINITOR® everolimus mTOR inhibitor for renal cell carcinoma; FIRMAGON® (degarelix for injection) GnRH antagonist for advanced prostate cancer; NEULASTA® pegfilgrastim to raise white blood cell counts during chemotherapy; ZOMETA® treatment for multiple myeloma and bone metastases; ZYTIGA™ abiraterone acetate for advanced prostate cancer

HIV: ATRIPLA® efavirenz/emtricitabine/tenofovir disoproxil fumarate; KALETRA® lopinavir/ritonavir; REYATAZ® atazanavir sulfate; TRUVADA® emtricitabine/tenofovir disoproxil fumarate; SUSTIVA® efavirenz

Rheumatoid Arthritis: ACTEMRA® tocilizumab; ENBREL® etanercept (also plaque psoriasis, psoriatic arthritis); SIMPONI® golimumab (also psoriatic arthritis, ankylosing spondylitis)

Vaccines: ADACEL® and DAPTACEL® combination tetanus, diphtheria, acellular pertussis; HibTITER® haemopilus b conjugate vaccine influenzae type b; MENACTRA® meningococcal polysaccharide diphtheria toxoid conjugate;
ORIMUNE® poliovirus vaccine; PNU-IMUNE® 23 pneumococcal vaccine

Other: ARANESP® darbepoetin alfa anemia treatment; ASMANEX® mometasone furoate asthma maintenance spray; COZAAR® losartan antihypertensive; DISPERMOX™ amoxicillin tablets for oral suspension for acute otitis media; EUFLEXXA® sodium hyaluronate biologic formulation for amelioration of knee pain due to osteoarthritis; EXJADE® deferasirox for chronic iron overload; GAMUNEX® immune globulin for IGIV therapy; KOGENATE® FS antihemophilic factor (recombinant); LUCENTIS® ranibizumab for age-related macular degeneration; NASONEX® mometasone furoate nasal allergy spray; NICODERM® nicotine transdermal (patch) system and NICORETTE® and NICORETTE® DS nicotine chewing gum for smoking-cessation; NUCYNTA® ER tapentadol—CNS analgesic; PEGINTRON® peginterferon alfa-2b treatment for hepatitis C; PROLIA™ denosumab for postmenopausal osteoarthritis; RESOURCE® pediatric nutritional supplement; SOTRET® isotretinoin capsules for severe recalcitrant nodular acne; SPIRIVA® tiotropium bromide inhalation powder for COPD; SPRYCEL® dasatinib for chronic myeloid leukemia; TIROSINT® levothyroxine sodium softgel capsules for hypothyroidism

BIOTECHNOLOGY

GENELINE® gel documentation workstations and autoanalysis software; SPECTROLINE® UV crosslinkers, transilluminators and photodocumentation systems for R&D

INFORMATION TECHNOLOGY FOR LIFE SCIENCES

Hardware – IBM eServer™ products and eServer™ Windows NT®, Linux® and Unix® Clusters running Open Source software Storage systems TotalStorage™ Enterprise, SAN, NAS, Tape storage and Managed Storage Services
Software – IBM systems and Business Partner applications. Partners and their life science enterprise applications domains: Accelrys, Avaki, Daon, Documentum, MDS-Proteomics, Micromass, NuGenesis Technologies, Phase Forward, Physiome Sciences, Platform Computing, Proteome Systems, SAS Institute, TurboWorx.
Services – IBM Business Consulting Services and PricewaterhouseCoopers Consulting

MEDICAL

ACRYLITE®, CYROLITE® and XT POLYMER® molding and extrusion compounds for medical disposables, packaging, and devices & diagnostic instruments; LAP-BAND® adjustable gastric banding system; PRECISION XTRA™ blood glucose and ketone monitoring system (meter); THERMACHOICE® treatment for excessive menstrual bleeding

CLINICAL TRIAL KITS

Novartis: Non-small cell lung cancer; Renal cell carcinoma
Bristol Myers Squibb: Autism; Breast cancer; Clear-cell renal cell carcinoma; Hepatocellular carcinoma;
Non-small cell lung cancer; Type 2 diabetes

Job Target

ACD/Copy Supervisor/Senior Copywriter

Professional Experience

2011 – present